Dodge La Femme - Legacy

Legacy

Dodge dropped the La Femme for 1957 and did not revisit the concept. Because the La Femme was a $143 option package, its total production was never broken out from Dodge's production numbers, although research suggests less than 2,500 were made over the two-year period. At least 40 known examples exist of the 1955 version and over 20 for the 1956 version, including at least 3 verifiable D-500 optioned 1956 La Femmes.

Many theories exist concerning the low sales of the LaFemme trim package. No evidence of magazine, television, radio, or other LaFemme advertisements have been found since 1986. Given the large number of Dodge dealerships in the U.S. at the time, few of them received a demonstration LaFemme for their showroom. Instead, single-sheet dealer pamphlets were the only clue that Dodge LaFemmes were available, when other trim-special models such as the Chrysler 300 letter series, Plymouth Fury, and DeSoto Adventurer were widely promoted.