Do D New Media - Programs and Products - Text Messaging

Text Messaging

DoD New Media uses text messaging for campaigns that encourage private citizens to communicate support to U.S. military members. For example, a campaign executed in November 2007 by the America Supports You program asked citizens to text message words of support for military members unable to be home on the Thanksgiving holiday. The campaign resulted in more than 130,000 text messages received during the Thanksgiving week to be viewed online by military members (as reported by the American Forces Press Service in a November 26, 2007, article).

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Famous quotes containing the word text:

    The power of a text is different when it is read from when it is copied out.... Only the copied text thus commands the soul of him who is occupied with it, whereas the mere reader never discovers the new aspects of his inner self that are opened by the text, that road cut through the interior jungle forever closing behind it: because the reader follows the movement of his mind in the free flight of day-dreaming, whereas the copier submits it to command.
    Walter Benjamin (1892–1940)