Do D New Media - Programs and Products - Text Messaging

Text Messaging

DoD New Media uses text messaging for campaigns that encourage private citizens to communicate support to U.S. military members. For example, a campaign executed in November 2007 by the America Supports You program asked citizens to text message words of support for military members unable to be home on the Thanksgiving holiday. The campaign resulted in more than 130,000 text messages received during the Thanksgiving week to be viewed online by military members (as reported by the American Forces Press Service in a November 26, 2007, article).

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