Work As DJ Champion
By 2001 Morin had become frustrated with commercial music work. As part owner of Ben & Max Studios he was making quite a good living producing music for advertising and film, but he also felt “empty.” He decided to leave that world to focus on more personal music. He decided to move in a musical direction where he could combine “the two things that made feel good: Live electronics and guitars...” He also chose to change his performance name from Mad Max to DJ Champion as a way to poke fun at the growing dance music scene and the resulting outbreak of DJs: "Everybody wanted to be a DJ and wanted to know 'Who's the best DJ?' I was like, 'I don't give a damn about all that crap now. I'm DJ Champion.”
The DJ Champion sound was formed by experimenting with the software music sequencer Ableton Live, which is specially designed for live DJ-ing and arranging sounds. He would then layer the digitally produced beats and sounds with guitar loops. During live performances he and his live band would tour as "Champion et ses G Strings" ("Champion and his G Strings"). His live act often consists of four guitarists, one bassist, a vocalist, and Morin working at his laptop and conducting the band. On occasion Morin has also played live drums.
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