Diva Starz - History

History

Each doll is approximately nine inches tall, with plastic clothing and combable hair. The owner can change the doll's outfits by snapping on different pieces of clothing. By using small metal contacts in the clothing and on the body, the doll "knows" which garment it is wearing, and will respond accordingly. Alexa, for example, replies with statements like "You have a great sense of style. I love my pink evening gown. Do you think it makes my eyes look bluer?"

After the success of the debut model, Mattel released the Diva Starz Fashion Dolls. While generally identical to the original line, these dolls have clothing made of fabric, and were thinner and had more accurate proportions. Also, the dolls will speak recorded phrases when a button on their backs is pushed. This collection of dolls did not include the Summer doll, but instead introduced the Miranda doll.

With the introduction of the fashion doll, the robot dolls fell drastically in popularity, and Mattel discontinued them. After a few successful seasons with the fashion dolls, they to began to drop in popularity. In the end, Diva Starz soon became discontinued altogether, and Mattel went on to improving Barbie dolls and creating MyScene dolls. The Diva Starz line was placed into a video game, Diva Starz: Mall Mania.