Disney Adventures - History

History

Michael Lynton was inspired to start the magazine after noting the success of the Italian Mickey Mouse magazine which included comics and features. The magazine was first published on October 16, 1990 and featured a wide assortment of educational material, entertainment news (from Disney and other studios), sports coverage, profiles of celebrities, user contributions, and puzzle games. Regular features included a guide to television, movies, books, and music called “Ticket”, factoids about unusual yet actual things under the title “Weird Yet True”, and a sports guide that appeared during the late 1990s called “ESPN Action.” The first issue was dated November 12, 1990, and featured Rick Moranis on the cover.

In the early years of the magazine, the comics usually featured in the magazine were standard Disney-based comics such as DuckTales, Chip 'n Dale Rescue Rangers, TaleSpin, Darkwing Duck, Goof Troop, Mickey Mouse, Gargoyles, Bonkers, and various adaptations of Disney feature films.

As the magazine evolved, non-Disney material from artists such as Sergio Aragonés, Evan Dorkin, Matt Groening, William Van Horn and Jeff Smith began appearing with some regularity. In addition, well known comic book industry names such as Marv Wolfman and Heidi MacDonald worked as comics editor for the magazine at various times during the mid-to-late 1990s.

From 1999 onward, Disney Adventures held an annual "Cool Pets Contest." The contest featured five of the "coolest" and most talented pets along with their owners.

In later years, Disney Adventures included information on the Disney Channel and featured articles on current movies especially from Walt Disney Pictures. The magazine offered features on Walt Disney Parks and Resorts as well as music, movies, trends, science, travel, games, puzzles, heroes, explorers and "real life adventures" (archaeology, extreme sports and other hobbies and careers).

On August 21, 2007, The Walt Disney Company announced that Disney Adventures would be discontinued, with the last issue cover dated November 2007, which was the magazine's 17th "birthday". The final issue's actual release date was October 16, 2007. For subscribers, Disney Adventures was usually replaced with Sports Illustrated Kids for the remainder of the subscription period. Some subscriptions were proactively converted to Boys' Life magazine with no option for pro-rated refunds. Disney processed subscription refunds in March 2008.

The decision to cease publishing Disney Adventures evidently came rather suddenly, as the October 2007 issue contained a "Cool Christmas" subscription gift order form. It seems unlikely that the magazine would have sold subscriptions at that late date, had the staff known of its impending cancellation.

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