History
The channel started broadcasting on April 1996. Originally its programming was aimed at older children and teens, airing shows such as Ghostwriter, Popular Mechanics for Kids and Cyberkids.
In 2002, when Discovery Kids in United States was being launched as a programming block on NBC, the Latin American channel changed its programming to focus mainly on the pre-school audience. Programming for young children aired round-the-clock on weekdays, while series for teens aired only on weekends. This was due to low ratings on the non-preschool programming and hard competition with rival Latin American networks Boomerang, Cartoon Network, Disney Channel, Disney XD, and Nickelodeon.
In January 2003, the channel changed its programming to target mainly pre-schoolers and dropping all teen series completely, airing series and shows for young children round-the-clock seven days a week. In April 2005, the channel introduced Doki, a dog who would become the official mascot of the channel. In 2008, Doki was accompanied by Mundi, a female anthropomorphic ladybug who serves as his best friend; the channel had previously introduced characters who are Doki's friends, including Gabi, a sheep, Oto, an anteater, Fico, an otter, and Anabella, a flamingo. Some new graphics designed by Cuppa Coffee, featuring a CGI dog, were also introduced at this time.
On March 30, 2009, the channel radically changed its logo, and adopted new programming, bumpers and schedules.
In the U.S., it is available as a block on Discovery Familia, known as Discovery Kids en Español.
Read more about this topic: Discovery Kids (Latin America)
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