Discover Mills

Discover Mills

Sugarloaf Mills, formerly Discover Mills, is a 1,200,000-square-foot (110,000 m2) single story shopping mall in Lawrenceville, Georgia with over 180 specialty retailers. The mall features 13 anchors as well as a variety of theme restaurants, casual dining and entertainment venues. The mall opened in November 2001, originally as an outlet mall, but has begun to evolve into an entertainment mall, with the additions of AMC Discover Mills 18 on December 17, 2003 and Medieval Times on July 21 of 2006. The mall is also notable in that it had granted naming rights to interested companies, and was one of the first malls in the United States to do so. The Mills Corporation, the original owner of the mall, had granted the naming rights to Discover Card, and thus originally given the name Discover Mills as well as the tag line "Where Discover Card Is The Smart Choice". Simon Property Group is the current owner of Discover Mills from the Mills Corporation's acquisition. In October 2012, the 10-year naming rights with Discover Card ended, and the mall was renamed "Sugarloaf Mills," which was the mall's planned name when it was first developed in the late 1990s and named after the parkway the mall is located.

Read more about Discover Mills:  Anchors & Majors, Former Anchors

Famous quotes containing the words discover and/or mills:

    Write till your ink be dry, and with your tears
    Moist it again, and frame some feeling line
    That may discover such integrity.
    William Shakespeare (1564–1616)

    You haf slafed your life away in de bosses’ mills and your fadhers before you and your kids after you yet. Vat is a man to do with seventeen-fifty a week? His wife must work nights to make another ten, must vork nights and cook and wash in day an’ vatfor? So that the bosses can get rich an’ the stockholders and bondholders. It is too much... ve stood it before because ve vere not organized. Now we have union... We must all stand together for union.
    John Dos Passos (1896–1970)