Music Video
A music video for "Dirty Little Secret", directed by Marcos Siega, was shot in May 2005 in Dorney Park and various locations in Allentown, Pennsylvania and released a month later in mid-June. It features a montage of various people holding up postcards sharing their "dirty little secrets" while the band perform the song in an abandoned warehouse with the cards enlarged and displayed behind them in a backdrop.
The postcards in the video were posted by anonymous people onto the website PostSecret, a project where users can create their own cards; sharing their darkest secrets and posting them to the website without giving their name or any other details. The idea came from director Marcos Siega when searching for inspiration for the video. He performed an internet search of the word "secrets" and came across the PostSecret website. The All-American Rejects agreed with Siega's idea and paid the website to use some of their postcards for the video, with the money going towards The Kristin Brooks Hope Center, a non-profit organization which funds a suicide hotline. After the release of the "Dirty Little Secret" video, the band sold the postcards used on EBay with the proceeds also going towards the Hope Centre.
Read more about this topic: Dirty Little Secret
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