Direct Selling Association - History of The U.S. DSA

History of The U.S. DSA

The American DSA, headquarterd in Washington, D.C., is the national trade association of a group of firms that manufacture and distribute goods and services sold directly to consumers typically through multi-level marketing.

Founded in Binghamton, New York in 1910, the association was originally called the Agents Credit Association. It became the Direct Selling Association in 1968. As of 1970, less than 5% of the DSA's members were multi-level marketing companies. By 2009-2011, the DAS's membership had grown to include nearly 200 companies, more than 90% of which were multi-level marketing companies.

The DSA belongs to the National Retail Federation and its member companies pledge to abide by the DSA code of ethics.

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