Super Bowl and Direct Response Television
Many advertisements during the Super Bowl have been DRTV ads and encouraged direct response via websites and 800 numbers. These include ads for web services ranging from Cars.Com to Pets.com and Monster.com. The eTrade advertisement shown during the 2008 Super Bowl featured both an 800 number and a website for response In 2000, Netpliance aired a 30 second advertisement driving phone calls to 1-800-iopener or Netpliance.com in Super Bowl XXXIV . Anticipating high response they obtained additional web hosting services in order to support direct response web traffic from the advertisement. During the 2009 Super Bowl XLIII, Cash 4 Gold ran a national advertisement during the Super Bowl. This was erroneously reported to be the first DRTV ad in Super Bowl history.
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