Awards
Several award programs recognize excellence in DRTV advertising. Awards are sponsored by the Electronic Retailing Association (ERA) who honor both short-form and long-form DRTV advertising at their ERA Annual Awards and Gala at the ERA D2C Convention. Annually the Jordan-Whitney Greensheet offers a range of DRTV recognition awards. And even general advertising and production award shows, like the Telly's, WorldFest and Davey's, include categories for long form TV Infomercial and DRTV work. For short-form television direct marketing, the DMA (Direct Marketing Association) recognizes program excellence via the A. Eicoff Broadcast Innovation Award, named for DRTV pioneer and DMA Hall of fame member, Alvin Eicoff.
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