John Stuart Mill
The philosopher John Stuart Mill was one of the earliest modern advocates of a direct reference theory beginning in 1843. In his A System of Logic Mill introduced a distinction between what he called "connotation" and "denotation." Connotation is a relation between a name (singular or general) and one or more attributes. For example, ‘widow’ denotes widows and connotes the attributes of being female, and of having been married to someone now dead. If a name is connotative, it denotes what it denotes in virtue of object or objects having the attributes the name connotes. Connotation thus determines denotation. The same object can, on the other hand, be denoted with several names with different connotations. A name can have connotation but no denotation. Connotation of a name, if it has one, can be taken to be its meaning in Mill.
According to Mill, most individual concrete names are connotative, but some, namely proper names, are not. In other words, proper names do not have meaning. All general terms, on the other hand, are according to Mill connotative. In sum, Mill’s overall picture resembles very much the description theory of reference, though his take on proper names is an exception.
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