Direct-to-video Films Screened Theatrically
Occasionally, a studio that makes a movie that was prepared as a direct-to-video film will release it theatrically at the last minute due to the success of another film with a similar subject matter or an ultimate studio decision. Batman: Mask of the Phantasm is an example of this. However, despite the movie's critically acclaimed success, its box-office performance was very poor, which has been blamed on its last minute decision to be released theatrically. The film had much better commercial success in its subsequent home video releases. Another example which garnered a large cult following is the 2001 psychological thriller Donnie Darko, which was originally slated for a direct-to-video release. Doug's 1st Movie was also intended as a direct-to-video release, but due to the success of The Rugrats Movie, it went into the theaters in Spring 1999. While the film did poorly with critics, it was a moderate box-office success.
Other times, a direct-to-video movie may get a limited theatrical screening in order to build excitement for the actual release of the video such as was done for 2010's Justice League: Crisis on Two Earths and Planet Hulk.
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