DTC and Threats To National Sovereignty
- Canada: US terrestrial broadcasters and some US cable broadcasters that have access to the Canadian market via Canadian Radio-television and Telecommunications Commission (CRTC) regulation have effectively overridden Canada's laws that forbid DTC with respect to the transmission of these ads into the Canadian market via these broadcasters. The CRTC has not evicted these broadcasters from access to the Canadian market.
- Mexico: there is a similar case of national sovereignty to Canada with respect to some US terrestrial broadcasters running ads in Spanish on the Univision network—where reception of these broadcasts is possible in Mexico (only the states of Sonora and Baja California are affected).
- With the arrival of DTV conversion of the US in 2009, Canada and Mexico may be less affected by US terrestrial broadcasters and the issue of DTC.
- US cable broadcasters on Canadian cable TV systems continue to be in violation even since 2009.
Read more about this topic: Direct-to-consumer Advertising
Famous quotes containing the words threats, national and/or sovereignty:
“Do not extort money from anyone by threats or false accusation, and be satisfied with your wages.”
—Bible: New Testament, Luke 3:14.
John the Baptist to Soldiers.
“Let him [the President] once win the admiration and confidence of the country, and no other single force can withstand him, no combination of forces will easily overpower him.... If he rightly interpret the national thought and boldly insist upon it, he is irresistible; and the country never feels the zest of action so much as when the President is of such insight and caliber.”
—Woodrow Wilson (1856–1924)
“I think he’ll be to Rome
As is the osprey to the fish, who takes it
By sovereignty of nature.”
—William Shakespeare (1564–1616)