Digital Footprint - Footprinting Process

Footprinting Process

Inputs to digital footprint include attention, location, time of day, search results and key words, content created and consumed, digital activity and data from sensor, and from the users social crowd. Some data can come from deep IP and Internet data, such as footprinting. Value created from the collection of inputs and analysis of the data are recommendation, protection, personalisation, ability to trade or barter and contextual adaptation. Part of the analysis phase is Reality mining

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    Rules and particular inferences alike are justified by being brought into agreement with each other. A rule is amended if it yields an inference we are unwilling to accept; an inference is rejected if it violates a rule we are unwilling to amend. The process of justification is the delicate one of making mutual adjustments between rules and accepted inferences; and in the agreement achieved lies the only justification needed for either.
    Nelson Goodman (b. 1906)