Digital Conversation - Understanding: Measurement and Metrics

Understanding: Measurement and Metrics

The automated recording of a Digital Conversation establishes the analytical science of interaction at scale. As a person interacts with a Digital Conversation Service each Dialogue-Step is recorded verbatim with a date and time step. Anonymous recording of consumers usage provides aggregated emergent patterns without infringing Data Privacy.

This measurement, providing the aggregated performance of each Dialogue-Step, Pathway and Outcome provides the scientific basis for Demand-Sensing allowing behavioral data to become quantifiable.

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