Elements
The key elements in diffusion research are:
| Element | Definition |
|---|---|
| Innovation | Rogers defines an innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption". |
| Communication channels | A communication channel is "the means by which messages get from one individual to another". |
| Time | "The innovation-decision period is the length of time required to pass through the innovation-decision process". "Rate of adoption is the relative speed with which an innovation is adopted by members of a social system". |
| Social system | "A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal". |
Read more about this topic: Diffusion Of Innovations
Famous quotes containing the word elements:
“English general and singular terms, identity, quantification, and the whole bag of ontological tricks may be correlated with elements of the native language in any of various mutually incompatible ways, each compatible with all possible linguistic data, and none preferable to another save as favored by a rationalization of the native language that is simple and natural to us.”
—Willard Van Orman Quine (b. 1908)
“Three elements go to make up an idea. The first is its intrinsic quality as a feeling. The second is the energy with which it affects other ideas, an energy which is infinite in the here-and-nowness of immediate sensation, finite and relative in the recency of the past. The third element is the tendency of an idea to bring along other ideas with it.”
—Charles Sanders Peirce (1839–1914)
“The three great elements of modern civilization, gunpowder, printing, and the Protestant religion.”
—Thomas Carlyle (1795–1881)