Elements
The key elements in diffusion research are:
| Element | Definition |
|---|---|
| Innovation | Rogers defines an innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption". |
| Communication channels | A communication channel is "the means by which messages get from one individual to another". |
| Time | "The innovation-decision period is the length of time required to pass through the innovation-decision process". "Rate of adoption is the relative speed with which an innovation is adopted by members of a social system". |
| Social system | "A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal". |
Read more about this topic: Diffusion Of Innovations
Famous quotes containing the word elements:
“Kitsch is the daily art of our time, as the vase or the hymn was for earlier generations. For the sensibility it has that arbitrariness and importance which works take on when they are no longer noticeable elements of the environment. In America kitsch is Nature. The Rocky Mountains have resembled fake art for a century.”
—Harold Rosenberg (1906–1978)
“English general and singular terms, identity, quantification, and the whole bag of ontological tricks may be correlated with elements of the native language in any of various mutually incompatible ways, each compatible with all possible linguistic data, and none preferable to another save as favored by a rationalization of the native language that is simple and natural to us.”
—Willard Van Orman Quine (b. 1908)
“Nature confounds her summer distinctions at this season. The heavens seem to be nearer the earth. The elements are less reserved and distinct. Water turns to ice, rain to snow. The day is but a Scandinavian night. The winter is an arctic summer.”
—Henry David Thoreau (1817–1862)