Diffusion of Innovations - Decisions

Decisions

Two factors determine what type a particular decision is:

  • Whether the decision is made freely and implemented voluntarily,
  • Who makes the decision.

Based on these considerations, three types of innovation-decisions have been identified within diffusion of innovations.

Type Definition
Optional Innovation-Decision This decision is made by an individual who is in some way distinguished from others in a social system.
Collective Innovation-Decision This decision is made collectively by all individuals of a social system.
Authority Innovation-Decision This decision is made for the entire social system by few individuals in positions of influence or power.

Read more about this topic:  Diffusion Of Innovations

Famous quotes containing the word decisions:

    You can’t talk about a kind of democracy unless those who are affected by decisions make those decisions whether the institutions in question be the welfare department, the university, the factory, the farm, the neighborhood, the country.
    Casey Hayden (b. c. 1940)

    No one ever promised me it would be easy and it’s not. But I also get many rewards from seeing my children grow, make strong decisions for themselves, and set out on their own as independent, strong, likeable human beings. And I like who I am becoming, too. Having teenagers has made me more human, more flexible, more humble, more questioning—and, finally it’s given me a better sense of humor!
    —Anonymous Father. Ourselves and Our Children, by Boston Women’s Health Book Collective, ch. 4 (1978)

    What causes adolescents to rebel is not the assertion of authority but the arbitrary use of power, with little explanation of the rules and no involvement in decision-making. . . . Involving the adolescent in decisions doesn’t mean that you are giving up your authority. It means acknowledging that the teenager is growing up and has the right to participate in decisions that affect his or her life.
    Laurence Steinberg (20th century)