History
The beginning of the diet soda or refreshment era was in 1952, when Kirsch Bottling in Brooklyn, New York launched a sugar-free ginger ale called No-Cal. It was designed for diabetics, not dieters, and distribution remained local. Royal Crown Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet soda product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soda, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, the Coca-Cola Company joined the diet soda market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin.
Tab, Diet Rite, and Fresca (a grapefruit-flavored soda introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Diet Pepsi in the 1960s (initially as Patio Diet Cola). Diet 7 Up was released in 1963 under the name Like. It was discontinued in 1969 due to the US government ban of cyclamate sweetener. After reformulation, it was reintroduced as Diet 7 Up in 1970. It was renamed Sugar Free 7 Up in 1973 then back to Diet 7 Up in 1979. Coca-Cola countered by releasing Diet Coke in 1982. After the release of Diet Coke, Tab took a backseat on the Coca-Cola production lines; Diet Coke could be more easily identified by consumers as associated with Coca-Cola than Tab. Additionally, a study was released claiming that saccharin was a possible carcinogen, leading to Coca-Cola's decision to decrease production of Tab. Prompted by the rising popularity of soft drinks, in the mid-1980s some of those in the alcohol industry began to follow their lead with some beer companies putting sugar-free beer on the market.
By the early 1990s, a wide array of companies had their own diet refreshments on supermarket shelves. Tab made a comeback during the late 1990s, after new studies demonstrated that saccharin is not an important factor in the risk of cancer. Nevertheless, the Coca-Cola Company has maintained its 1984 reformulation, replacing some of the saccharin in Tab with NutraSweet.
By 2002, some soda companies had diversified to include such flavors as vanilla and lemon among their products, and diet sodas were soon being produced with those flavors as well (see Diet Vanilla Coke, Diet Pepsi Vanilla). By 2004, several alcohol companies had released sugar-free or "diet" alcoholic products too.
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