Subscriber Survey
In 2005, Dialogue received 1,332 responses to a subscriber survey. Dialogue reports the following responses:
- The geographic location of respondents was: Utah (33%), California (17%), other Western states—Rockies to the Coast (19%), the Northeast (10-12%), elsewhere (20%). Less than 1% lived outside the U.S., though there is some indication that the availability of the on-line subscriptions may be changing the level of international readership.
- The terminal education degree of respondents was: doctoral degree (40%), Master’s (31%), Bachelor’s degree (21%), no degree (7%).
- 66% of respondents attend worship service every week, another 12% attend “most weeks” (total 78%). 59% of today’s readers are returned missionaries.
- Respondents subscribe to or regularly read the following other Mormon-related publications: BYU Studies (29%), Ensign (66%), FARMS Review of Books (13%), John Whitmer Historical Association Journal (9%), Irreantum, the AML journal (10%), Journal of Book of Mormon Studies (17%), Journal of Mormon History (25%), Sunstone (68%), and Utah Historical Quarterly (13%).
- 90% of respondents are members of the LDS Church. Around 6% of respondents described themselves a having left the LDS Church and most of these have affiliated with other denominations.
- 81% of respondents either “strongly” (32%) or “somewhat” (49%) agreed that Dialogue contributes to their personal spiritual or religious enrichment.
- 84% of respondents viewed the Book of Mormon as “authentic in any sense.” The way in which the Book of Mormon was viewed as authentic was: Literal Historical Record (almost 40%) Theology & Moral Teaching Authentic, Historicity Doubtful (24%) Moral Teachings Sound, Historicity & Divine Origin Doubtful (12%), 19th Century Literary Product (14%).
- Two-thirds (68%) of respondents find Dialogue's “current content and editorial tone” to be predominantly “objective and “independent,” 9% find it to be “hypercritical and negative,” 8% find the content/tone to be “bland, uncritical,” and 13% reported that it “depends on the subject.”
Read more about this topic: Dialogue: A Journal Of Mormon Thought
Famous quotes containing the word survey:
“In a famous Middletown study of Muncie, Indiana, in 1924, mothers were asked to rank the qualities they most desire in their children. At the top of the list were conformity and strict obedience. More than fifty years later, when the Middletown survey was replicated, mothers placed autonomy and independence first. The healthiest parenting probably promotes a balance of these qualities in children.”
—Richard Louv (20th century)