Dial Corporation - Brands

Brands

As well as Dial soap, major brands include:

  • AromaSense
  • Borateem (acquired 1988)
  • Boraxo (acquired 1988)
  • Coast*
  • Combat Insect Control Systems
  • Fels-Naptha
  • L.A. Looks
  • Pure & Natural*
  • Purex (acquired 1986)
  • Renuzit
  • Right Guard, Dry Idea, and Soft&Dri* (acquired from Gillette 2006 as part of Procter & Gamble's purchase of Gillette)
  • Soft Scrub (acquired from The Clorox Company)
  • Sta-Flo
  • Tone (soap)
  • Trend
  • 20 Mule Team Borax (acquired 1988)
  • Zout

*In April 2012 the company sold the Coast Soap, Soft&Dri and Pure and Natural lines of products to Brynwood Partners VI LP.

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