Weasleys' Wizard Wheezes is a popular joke shop that started as a small school business created by Fred and George Weasley in the fourth book. It opened its doors at Number 93 Diagon Alley in the summer of the sixth book, using Harry Potter's Triwizard Winnings as starting capital. Weasleys' Wizard Wheezes sells joke and trick items, useful novelties, and Defence Against the Dark Arts items.
Fred and George started using the name "Weasleys' Wizard Wheezes" in Goblet of Fire for a mail order business selling merchandise, including sweets to help students skip classes. To run their own joke shop had always been their life's ambition—an ambition they were able to realise when Harry gave them his Triwizard Tournament winnings of a thousand Galleons. After an early departure from Hogwarts in Order of the Phoenix, the two Weasleys set up their shop in Diagon Alley, which quickly became a huge success.
Weasleys' Wizard Wheezes has to be temporarily shut down in Deathly Hallows, because the Death Eaters are keeping an eye on all the Weasleys, but Fred and George continue to run an Owl-Order service.
Read more about this topic: Diagon, Diagon Alley
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