History
DeMarco opened Di Fara after emigrating from the Province of Caserta, Italy, in 1959.
"I'm 69 years old. I've been in Brooklyn since 1959. I'm from Provincia di Caserta in Italy, near Napoli. When I got here, I spent three months in Long Island, in Huntington, working on a farm... then somebody put a bug in my head and said there's a good spot on Avenue J. I didn't even know Avenue J existed. So I come over here with my accountant on a Saturday night, and this corner was for rent. It was so crowded, the street. So I take the phone number, I call the landlord, and he says to come see me Sunday, make sure you bring a deposit. When I opened the store, my partner's name was Farina. My name is DeMarco. So when the lawyer made the paper, he put the two names together. Di Fara. Di for me, and Fara for him. I bought my partner out in 1978, I think. I kept the same name; I didn't bother changing it." ~Domenico DeMarco for The New York Times. July 18, 2004
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