Devil May Cry 2 - Marketing

Marketing

Due to the focus of Devil May Cry 2 on style, Capcom decided to partner with the Diesel clothing company, which has a history of working with game developers. Dante and Lucia were modeled with specially designed costumes featuring the Diesel brand name and were featured in promotional material in Diesel stores across Japan.

Within the game, Dante has one unlockable costume with the Diesel brand name, while Lucia has two separate outfits. The Diesel logo is also featured in several screens during the game, and a special edition Devil May Cry 2 bullet featuring the Diesel name was planned for inclusion.

Initially, Capcom was very reluctant to release an officially sanctioned soundtrack for Devil May Cry 2. After a test period during which Capcom sought 1,000 pre-orders as a proof of demand, the Devil May Cry 2 soundtrack was released to the public on October 15, 2004, as a two-disc set, with Masato Kohda, Tetsuya Shibata and Satoshi Ise credited as producers.

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