Mid-2005 To November 2006: Windows Vista
By the beginning of July 2005, having painted itself into a corner, so to speak, by choosing names like Windows Me and XP for previous client releases of Windows, Microsoft now had to find an even more interesting name for "Longhorn", to avoid the perception that this was a boring release (supposing that Windows 2006 would sound less exciting than Windows XP). The company considered several names from simple to fanciful and inventive. In the end, Microsoft chose Windows Vista, believing it to be a "wonderful intersection of what the product really does, what Windows stands for, and what resonates with customers, and their needs." Group Project Manager Greg Sullivan told Paul Thurrott—"You want the PC to adapt to you and help you cut through the clutter to focus on what’s important to you. That's what Windows Vista is all about: "bringing clarity to your world." (a reference to the three marketing points of Vista—Clear, Connected, Confident), so you can focus on what matters to you." Microsoft co-president Jim Allchin also loved the name, saying that "Vista" creates the right imagery for the new product capabilities and inspires the imagination with all the possibilities of what can be done with Windows—making people’s passions come alive."
Read more about this topic: Development Of Windows Vista
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