Collections
In 2009, Destination Maternity partnered with the National Football League to offer NFL football maternity t-shirts, sweatpants, and baby clothes at Motherhood Maternity stores. In 2010, a similar partnership was announced to offer MLB baseball maternity t-shirts and baby clothes.
In 2010, Destination Maternity launched two maternity-wear collections from Heidi Klum. Lavish by Heidi Klum for A Pea in the Pod features more high-end items, while Loved by Heidi Klum for Motherhood Maternity features affordable options.
In 2012, the company launched a maternity clothing collection from Jessica Simpson, "available in 700 retail locations, including Motherhood Maternity, Destination Maternity, as well as Destination Maternity shop-in-shops within Macy’s, come fall 2012.".
Other recent collaborations include a collection from Nicole Richie in 2009, a collection from Disney in 2010 and a collection for Rosie Pope in 2012.
Read more about this topic: Destination Maternity
Famous quotes containing the word collections:
“Most of those who make collections of verse or epigram are like men eating cherries or oysters: they choose out the best at first, and end by eating all.”
—Sébastien-Roch Nicolas De Chamfort (1741–1794)