Despair, Inc.

Despair, Inc.

Despair, Inc is a company based in Austin, Texas, that produces posters and souvenirs that satirize the motivational indoctrination common in corporate environments.

They are known for their cynical and ironic "Demotivator" items, which parody the grandiose imagery and solemn language of Successories, a range of motivational products. Examples:

• MEETINGS: None of us is as dumb as all of us.
• BLAME: The secret to success is knowing who to blame for your failures.
• DREAMS: Dreams are like rainbows. Only idiots chase them.

On the company website, each "Demotivator" is followed by a list of individuals who the company feels would be a perfect candidate for the item. A running gag is that the category "Disaffected College Students" (or a variant thereof) is included in most listings.