The Desire Brand
The original format of the Desire syndicated program was for three telenovelas to run with different titles. The Desire name was intended as an umbrella for all the separate telenovelas within. When MyNetworkTV picked up the telenovelas, Desire was used as the name of one series.
The network later revived the Desire name as an umbrella title. MyNetworkTV promoted Wicked Wicked Games and American Heiress as "part of the Desire series."
Read more about this topic: Desire (TV Series)
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