Performance
Ratings for Desire fell below expectations. The debut scored a 2.0 rating and the first week averaged an 0.8 rating and 1 share. It averaged a 0.4 rating in the adult 18-49 demographic., falling to a 0.3 in its second week.
The program has also been sold to several international markets, however. In Asia, for example, Star World debuted the show on November 7, 2006 and in the United Kingdom Trouble has picked up the rights to show the series.
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