The Impact of Designing With Web Standards
The first half of Zeldman's Designing With Web Standards in 2003 consolidated the case for web standards in terms of accessibility, search engine optimization, portability of content with an eye toward mobile and other emerging environments, lowered bandwidth and production cost, and other benefits. This section of the book addressed marketers and site owners as well as web developers and designers. The second section of the book was a how-to for designers and developers. How-to books were common in the web industry, although almost none at the time taught web standards. What made the first edition of Designing with Web Standards unique was its focus on making the case for forward compatibility, accessibility, and SEO to all who own, manage, or use web sites, not just developers.
The book is credited with converting the industry from tag soup and Flash to semantics and accessibility via correct use of HTML, CSS, and JavaScript. Subsequent editions, while continuing to address the state of the Web and the benefits of standards-based design, have also focused on emerging technologies such as HTML5 and CSS3, and on emerging design strategies such as Responsive Web Design (RWD) and "Mobile First."
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