Designer Brands
The quality of the clothing and degree of its resemblance, if any, to the designer's work vary considerably depending on the licensee and the terms of the agreement the designer has struck. Some terms may limit the number of garment styles that may be produced, allowing the designer to veto any designs he or she finds unappealing.
This licensing of designer names was pioneered by designers like Pierre Cardin in the 1960s and has been a common practice within the fashion industry from about the 1970s.
Read more about this topic: Designer Clothing
Famous quotes containing the words designer and/or brands:
“Mother, Father,
so young, so hot, so jazzy,
so like Zelda and Scott
with drinks and cigarettes and turbans
and designer slacks and frizzy permanents....”
—Anne Sexton (1928–1974)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)