Background
Desi Xpress was first launched in the Midlands region in England in September 2004 before becoming national in September 2005.
The entertainment weekly catered predominantly to the British South-Asian community and its tabloid format aimed to appeal to readers between the ages of 16 and 35.
In the UK, Asian music and television stars have begun to enjoy wider mainstream success. Desi Xpress claimed to provide a platform for these stars and a source for their readers to understand and follow the Asian entertainment scene. It also explored the wider Bollywood scene.
Read more about this topic: Desi Xpress
Famous quotes containing the word background:
“In the true sense one’s native land, with its background of tradition, early impressions, reminiscences and other things dear to one, is not enough to make sensitive human beings feel at home.”
—Emma Goldman (1869–1940)
“I had many problems in my conduct of the office being contrasted with President Kennedy’s conduct in the office, with my manner of dealing with things and his manner, with my accent and his accent, with my background and his background. He was a great public hero, and anything I did that someone didn’t approve of, they would always feel that President Kennedy wouldn’t have done that.”
—Lyndon Baines Johnson (1908–1973)