Competitions and Sponsorship
Derana has hosted the Miss World Miss Sri Lanka pageant since 2007. Derana and Veet are co-sponsors of the upcoming 2012 edition.
Derana has conducted the Derana London Star since May 2008 in London, UK, to find the most talented upcoming singer among the Sri Lankans living in UK. The first edition received around 220 applications, and auditions were broadcast in Sri Lanka by Derana TV. The winners were determined by a panel of judges and public votes via SMS.
Read more about this topic: Derana TV