UKaid Programme Rebranding
As of July 2009, DFID embarked on a rebranding effort in the developing world to make clear that its contributions are coming from the United Kingdom. While the decision was met with some controversy among aid workers, Commons International Development Select Committee Chairman Malcolm Bruce justified the rebranding, claiming that "the name DfID does not reflect the fact that this is a British organisation; it could be anything. The Americans have USAID, Canada has got CIDA."
Read more about this topic: Department For International Development
Famous quotes containing the word programme:
“The idealist’s programme of political or economic reform may be impracticable, absurd, demonstrably ridiculous; but it can never be successfully opposed merely by pointing out that this is the case. A negative opposition cannot be wholly effectual: there must be a competing idealism; something must be offered that is not only less objectionable but more desirable.”
—Charles Horton Cooley (1864–1929)