Other Work
Outside of sports and game shows, James was also a popular commercial spokesman for products including Old Gold cigarettes, Kellogg's cereals and, through his own production company, many local and regional companies and businesses. For nearly 30 years, James was the spokesman for Physicians Mutual Insurance Company until his death in 1997. His expression "Okay? Okay!" became a trademark in many of James' commercials.
He returned to his wrestling roots in the 1978 Henry Winkler film The One and Only as the announcer for Winkler's title match, and was also the wrestling commentator in Rocky III for Rocky Balboa's match against Thunderlips (played by Hulk Hogan). His final acting appearance was in The Method in 1997.
James hosted the first telethon using the then-new television medium to raise money for charity. James was the emcee of the United Cerebral Palsy Associations' telethons. UCP was founded in 1949 by Leonard and Isabel Goldenson and Jack and Ethel Hausman. (Leonard was the American Broadcasting Company's guiding spirit from the 1950s to the 1980s). James hosted the charity's primary telethon (in New York City on WOR-TV (now WWOR-TV) for 47 years, aided by Jane Pickens, Paul Anka, Florence Henderson, and other performers. He also hosted telethons in major cities all over the United States on a monthly basis from 1950 until 1979. When the telethon went national in 1979 with John Ritter as M.C. in Los Angeles, UCP enlisted James as a national presenter, in addition to James' duties as the anchor of the New York City version, which was also seen on cable all over the US via WOR-TV.
James bought a home in Palm Springs, California in 1980. He was then called on to host dozens of charity events a year in the Palm Springs area, including events for Childhelp International, the Frank Sinatra Golf Classic, and the Bob Hope Desert Classic. In 1996, a Golden Palm Star on the Palm Springs, California, Walk of Stars was dedicated to him.
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