The demo mode (short for "demonstration mode") is a feature often found in consumer electronics. A demo mode is usually programmed into the unit's firmware, and is often accessed by the pressing of a combination of keys. Demo mode is usually activated by retail stores on their consumer electronics floor models. The purpose of a demo mode is twofold:
- It demonstrates the features of the unit in question
- It catches the eye of the consumer with a flashy show of lights, entertaining sound, or both.
The central idea behind a demo mode is in-store advertising.
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“There are a thousand hacking at the branches of evil to one who is striking at the root, and it may be that he who bestows the largest amount of time and money on the needy is doing the most by his mode of life to produce that misery which he strives in vain to relieve.”
—Henry David Thoreau (1817–1862)