Closure
On 30 July 2001, the DEKA brand ceased to operate in New Zealand. Its demise was due to fierce competition from The Warehouse and continual trading losses. Seventeen stores were converted to Farmers stores and the remaining 43 were closed.
The closure was announced in March 2001 by Farmers Deka Limited and its Australian parent company Foodland Associated Limited (FAL). They announced half-year losses of NZ$3.3m, which were accelerating, and redundancies for 468 full time and 947 part time employees. These job losses were partially offset by "almost 400" new roles within Farmers stores (including the 17 rebranded DEKAs).
Read more about this topic: DEKA (New Zealand)