"Prime Time" Personality
Deion Sanders became memorable for sporting a "do-rag or bandana" and for his "High-Stepping" into the end zone followed by his touchdown dance celebrations. He was also one of the most visible and outspoken football players to ever take the field due to his alter-ego, Prime Time. A marketing ploy as much as an alternate personality, it was given to him by a friend and high school teammate, Florida Gators defensive back Richard Fain. The two played pickup basketball games together during the prime time television hour, and Sanders' athletic display during those games won him that title. Once in the NFL, Sanders felt he deserved to be paid as much as NFL quarterbacks and in 1995 he used the "Prime Time" strategy to sign a seven-year, $35 million contract with the Dallas Cowboys (the contract was essentially five years, but was given a seven-year length for an easier cap hit and the signing bonus was $12,999,999.99, one cent under $13 million due to a superstition of Cowboys owner Jerry Jones). At one point, he was the highest paid defensive player in the league and set the benchmark price-tag for future "shut-down corners". Prime Time was upset that he was placed #34 on the list of Top 100 NFL players and said that he should at least be in the top 10.
At the end of his Hall of Fame speech, he put a bandana on his bust.
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Famous quotes containing the words prime, time and/or personality:
“Ye elms that wave on Malvern Hill
In prime of morn and May,
Recall ye how McClellan’s men
Here stood at bay?”
—Herman Melville (1819–1891)
“Every time I embrace a black woman I’m embracing slavery, and when I put my arms around a white woman, well, I’m hugging freedom. The white man forbade me to have the white woman on pain of death.... I will not be free until the day I can have a white woman in my bed.”
—Eldridge Cleaver (b. 1935)
“Fundamentally the male artist approximates more to the psychology of woman, who, biologically speaking, is a purely creative being and whose personality has been as mysterious and unfathomable to the man as the artist has been to the average person.”
—Beatrice Hinkle (1874–1953)