"Prime Time" Personality
Deion Sanders became memorable for sporting a "do-rag or bandana" and for his "High-Stepping" into the end zone followed by his touchdown dance celebrations. He was also one of the most visible and outspoken football players to ever take the field due to his alter-ego, Prime Time. A marketing ploy as much as an alternate personality, it was given to him by a friend and high school teammate, Florida Gators defensive back Richard Fain. The two played pickup basketball games together during the prime time television hour, and Sanders' athletic display during those games won him that title. Once in the NFL, Sanders felt he deserved to be paid as much as NFL quarterbacks and in 1995 he used the "Prime Time" strategy to sign a seven-year, $35 million contract with the Dallas Cowboys (the contract was essentially five years, but was given a seven-year length for an easier cap hit and the signing bonus was $12,999,999.99, one cent under $13 million due to a superstition of Cowboys owner Jerry Jones). At one point, he was the highest paid defensive player in the league and set the benchmark price-tag for future "shut-down corners". Prime Time was upset that he was placed #34 on the list of Top 100 NFL players and said that he should at least be in the top 10.
At the end of his Hall of Fame speech, he put a bandana on his bust.
Read more about this topic: Deion Sanders
Famous quotes containing the words prime time, prime, time and/or personality:
“Weekend planning is a prime time to apply the Deathbed Priority Test: On your deathbed, will you wish you’d spent more prime weekend hours grocery shopping or walking in the woods with your kids?”
—Louise Lague (20th century)
“Sometimes it takes years to really grasp what has happened to your life. What do you do after you are world-famous and nineteen or twenty and you have sat with prime ministers, kings and queens, the Pope? What do you do after that? Do you go back home and take a job? What do you do to keep your sanity? You come back to the real world.”
—Wilma Rudolph (1940–1994)
“To be faced with what so-and-so’s mother lets him do, or what the teacher said in class today or what all the kids are wearing is to be required to reexamine some part of our belief structure. Each time we rethink our values we reaffirm them or begin to change them. Seen in this way, parenthood affords us an exceptional opportunity for growth.”
—Ruth Davidson Bell (20th century)
“Her personality had an architectonic quality; I think of her when I see some of the great London railway termini, especially St. Pancras, with its soot and turrets, and she overshadowed her own daughters, whom she did not understand—my mother, who liked things to be nice; my dotty aunt. But my mother had not the strength to put even some physical distance between them, let alone keep the old monster at emotional arm’s length.”
—Angela Carter (1940–1992)