"Prime Time" Personality
Deion Sanders became memorable for sporting a "do-rag or bandana" and for his "High-Stepping" into the end zone followed by his touchdown dance celebrations. He was also one of the most visible and outspoken football players to ever take the field due to his alter-ego, Prime Time. A marketing ploy as much as an alternate personality, it was given to him by a friend and high school teammate, Florida Gators defensive back Richard Fain. The two played pickup basketball games together during the prime time television hour, and Sanders' athletic display during those games won him that title. Once in the NFL, Sanders felt he deserved to be paid as much as NFL quarterbacks and in 1995 he used the "Prime Time" strategy to sign a seven-year, $35 million contract with the Dallas Cowboys (the contract was essentially five years, but was given a seven-year length for an easier cap hit and the signing bonus was $12,999,999.99, one cent under $13 million due to a superstition of Cowboys owner Jerry Jones). At one point, he was the highest paid defensive player in the league and set the benchmark price-tag for future "shut-down corners". Prime Time was upset that he was placed #34 on the list of Top 100 NFL players and said that he should at least be in the top 10.
At the end of his Hall of Fame speech, he put a bandana on his bust.
Read more about this topic: Deion Sanders
Famous quotes containing the words prime time, prime, time and/or personality:
“Weekend planning is a prime time to apply the Deathbed Priority Test: On your deathbed, will you wish you’d spent more prime weekend hours grocery shopping or walking in the woods with your kids?”
—Louise Lague (20th century)
“Baltimore lay very near the immense protein factory of Chesapeake Bay, and out of the bay it ate divinely. I well recall the time when prime hard crabs of the channel species, blue in color, at least eight inches in length along the shell, and with snow-white meat almost as firm as soap, were hawked in Hollins Street of Summer mornings at ten cents a dozen.”
—H.L. (Henry Lewis)
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)
“Dogs got personality. Personality goes a long way.”
—Quentin Tarantino, U.S. screenwriter and director, and Roger Avary. Jules (Samuel Jackson)