"Prime Time" Personality
Deion Sanders became memorable for sporting a "do-rag or bandana" and for his "High-Stepping" into the end zone followed by his touchdown dance celebrations. He was also one of the most visible and outspoken football players to ever take the field due to his alter-ego, Prime Time. A marketing ploy as much as an alternate personality, it was given to him by a friend and high school teammate, Florida Gators defensive back Richard Fain. The two played pickup basketball games together during the prime time television hour, and Sanders' athletic display during those games won him that title. Once in the NFL, Sanders felt he deserved to be paid as much as NFL quarterbacks and in 1995 he used the "Prime Time" strategy to sign a seven-year, $35 million contract with the Dallas Cowboys (the contract was essentially five years, but was given a seven-year length for an easier cap hit and the signing bonus was $12,999,999.99, one cent under $13 million due to a superstition of Cowboys owner Jerry Jones). At one point, he was the highest paid defensive player in the league and set the benchmark price-tag for future "shut-down corners". Prime Time was upset that he was placed #34 on the list of Top 100 NFL players and said that he should at least be in the top 10.
At the end of his Hall of Fame speech, he put a bandana on his bust.
Read more about this topic: Deion Sanders
Famous quotes containing the words prime, time and/or personality:
“And this must be the prime of life . . . I blink,
As if at pain; for it is pain, to think
This pantomime
Of compensating act and counter-act,
Defeat and counterfeit, makes up, in fact,
My ablest time.”
—Philip Larkin (1922–1986)
“At a time when pimpery, lick-spittlery, and picking the public’s pocket are the order of the day—indeed, officially proclaimed as virtue—the poet must play the madcap to keep his balance. And ours.”
—Studs Terkel (b. 1912)
“The great pines stand at a considerable distance from each other. Each tree grows alone, murmurs alone, thinks alone. They do not intrude upon each other. The Navajos are not much in the habit of giving or of asking help. Their language is not a communicative one, and they never attempt an interchange of personality in speech. Over their forests there is the same inexorable reserve. Each tree has its exalted power to bear.”
—Willa Cather (1873–1947)