"Prime Time" Personality
Deion Sanders became memorable for sporting a "do-rag or bandana" and for his "High-Stepping" into the end zone followed by his touchdown dance celebrations. He was also one of the most visible and outspoken football players to ever take the field due to his alter-ego, Prime Time. A marketing ploy as much as an alternate personality, it was given to him by a friend and high school teammate, Florida Gators defensive back Richard Fain. The two played pickup basketball games together during the prime time television hour, and Sanders' athletic display during those games won him that title. Once in the NFL, Sanders felt he deserved to be paid as much as NFL quarterbacks and in 1995 he used the "Prime Time" strategy to sign a seven-year, $35 million contract with the Dallas Cowboys (the contract was essentially five years, but was given a seven-year length for an easier cap hit and the signing bonus was $12,999,999.99, one cent under $13 million due to a superstition of Cowboys owner Jerry Jones). At one point, he was the highest paid defensive player in the league and set the benchmark price-tag for future "shut-down corners". Prime Time was upset that he was placed #34 on the list of Top 100 NFL players and said that he should at least be in the top 10.
At the end of his Hall of Fame speech, he put a bandana on his bust.
Read more about this topic: Deion Sanders
Famous quotes containing the words prime, time and/or personality:
“One wants in a Prime Minister a good many things, but not very great things. He should be clever but need not be a genius; he should be conscientious but by no means strait-laced; he should be cautious but never timid, bold but never venturesome; he should have a good digestion, genial manners, and, above all, a thick skin.”
—Anthony Trollope (1815–1882)
“We must be very suspicious of the deceptions of the element of time. It takes a good deal of time to eat or to sleep, or to earn a hundred dollars, and a very little time to entertain a hope and an insight which becomes the light of our life.”
—Ralph Waldo Emerson (1803–1882)
“Talent alone can not make a writer. There must be a man behind the book; a personality which by birth and quality is pledged to the doctrines there set forth, and which exists to see and state things so, and not otherwise; holding things because they are things.”
—Ralph Waldo Emerson (1803–1882)