Other Business and Entertainment Ventures
In addition to his sports career, Sanders also had a career in music as a rapper. He released his debut album, Prime Time, through Hammer's Bust It Records label via Capitol Records, in 1994. Sanders moved on to other ventures after his retirement. In 2003, Sanders took interest in Devin Hester, a return specialist from the University of Miami Hurricanes. Sanders mentored Hester, counseling and advising him during various points of his collegiate career. The Chicago Bears drafted Hester in the second round of the 2006 NFL Draft. Since then, Hester has broken the record for the most total returns for touchdowns in NFL history with 12 punt returns and 5 kick off returns. Hester has cited Sanders as one of his major inspirations and idols, and thanked him for his training and advice. Hester, also known as “Anytime,” occasionally performs Sanders’ signature touchdown dance and high-steps in homage to his mentor.
Sanders also tried to adopt a high school running back, Noel Devine, who was one of the top recruits in 2007. Sanders was advised against this, but responded, "He doesn't have parents; they died. God put this young man in my heart. This is not about sports. This is about a kid's life." He now mentors Devine, and was a factor in Devine's extended wait to sign a letter-of-intent to West Virginia University. Devine eventually signed to play football for the Mountaineers. Sanders has also been the mentor to San Francisco 49ers wide receiver Michael Crabtree, as well as Dallas Cowboys wide receiver, Dez Bryant.
In January 2004, Sanders was hired as an assistant coach to the Dallas Fury, a women's professional basketball team in the National Women's Basketball League, even though Sanders had never played organized basketball either in college or the professional level.
On September 2, 2005, in response to the after-effects of Hurricane Katrina, Sanders challenged all professional athletes in the four major sports to donate $1,000 each to relief efforts, hoping to raise between $1.5 and $3 million total. Sanders said "Through unity, we can touch thousands....I have friends and relatives that feel this pain. Help in any way you can." In April 2006, Sanders became an owner of the Austin Wranglers, an Arena Football League team.
Sanders has occasionally served as a celebrity spokesperson, such as representing Monitronics, a security system firm, at an industry conference in the spring of 2010.
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