Deindividuation - Overview

Overview

Theories of deindividuation propose that it is a psychological state of decreased self-evaluation and decreased evaluation apprehension causing antinormative and disinhibited behavior. Deindividuation theory seeks to provide an explanation for a variety of antinormative collective behavior, such as violent crowds, lynch mobs, etc. Deindividuation theory has also been applied to genocide and been posited as an explanation for antinormative behavior online and in computer-mediated communications.

Although generally analyzed in the context of negative behaviors, such as mob violence and genocide, deindividuation has also been found to play a role in positive behaviors and experiences. There still exists some variation as to understanding the role of deindividuation in producing anti-normative behaviors, as well as understanding how contextual cues affect the rules of the deindividuation construct.