Deindividuation - Applications

Applications

Deindividuation is the perceived loss of individuality and personal responsibility that can occur when someone participates as part of a group. It can cause a person to be more likely to donate a large amount of money to charity, but also cause them to be more likely to engage in mob violence. There are many instances in which the effects of deindividuation can be seen in real-world instances. Deindividuation can occur in as varied instances as in the police force, the military, the internet, sports teams, gangs, cults, and social organizations. Although they may seem very different on the surface, these groups share many traits that make them conducive to, and even contingent on, deindividuation. All of the examples share the strong drive towards group cohesiveness. Police officers, soldiers, and sports teams all wear uniforms that create a distinct in-group while eliminating the individual differences of personal style. Men in the military are even required to shave their heads in order to better unify their appearance. Although gangs, cults, and fraternities and sororities do not require the same degree of physical uniformity, they also display this tendency towards unifying the exterior in order to unify their group. For example, gangs may have a symbol that they tattoo on their bodies in order to identify themselves as part of the in-group of their gang. Members of fraternities and sororities often wear clothing marked with their “letters” so that they can quickly be identified as part of their specific group. By reducing individual differences, these various groups become more cohesive. The cohesiveness of a group can make its members lose their sense of self in the overwhelming identity of the group. For example, a young man in the military might identify himself through a variety of individual constructs, however while in uniform with a shaved head and dog tags around his neck, he might suddenly only identify himself as a soldier. Likewise, a girl wearing the letters of her sorority on her shirt, and standing in a crowd of her sorority sisters, may feel less like herself, and more like a “Chi-Oh” or “Tridelt.” Physically normalized to the standards of their respective groups, these various group members are all at risk to feel deindividuized. They may begin to think of themselves as a mere part of the group, and lose the awareness that they are an individual with the capacity to think and act completely separately from their group. They could do things they might not usually do out of shyness, individual morality, self-consciousness, or other factors. Due to reduced feelings of accountability, and increased feelings of group cohesion and conformity, these group members could act in a manor of non-normative ways. Deindividuation is a prevalent feature of the internet. Deindividuation online is responsible for a widespread willingness to illegally download software. “Persons who prefer the anonymity and pseudonymity associated with interaction on the Internet are more likely to pirate software.” From buying drinks for an entire bar of strangers, to illegally downloading software, to committing violence as dire as murder or rape, deindividuation can lead a variety of people to act in ways they may have thought impossible.