Marketing
Dee's Drive-In was famous for the large clown marquee outside each drive-in with the title Dee's Hamburgers. The clown was brightly colored and had a large round belly, and would hold four large balloons, each one spelling out a fast food item for sale inside the restaurant. The original clown was designed by Paul Jensen of Salt Lake City. As an added attention-getting device, the clown marquee rocked back and forth. The marquee was designed in 1968 by the Young Electric Sign Company and manufactured using Plexiglas, acrylic plastics and flashing lights.
The Dee's restaurant chain was noted for its "Let's go to Dee's" jingle and for its "Disco Down to Dee's" commercials. The Utah Department of Transportation filmed an advertisement in 1997 that combined new footage with footage from historical Dee's Drive-In commercials, provided by Anderson's family. The advertising agency that created the ad said, "We started talking about a setting . What defined Utah in 1962? It was Dee's. Dee's was really an icon in Wasatch Front history." The Salt Lake Tribune described the advertisement as "a wonderful source of memories for many Utahns".
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