History
In May 2007, Capital One began a one year decoupled debit card experiment. This card was novel in that prior to this launch, a debit card was always tied to a traditional financial institution. Capital One's Mastercard-branded decoupled card did not require an account be opened with a retail financial institution, and was made in partnership with the Ukrops grocery chain, based in Capital One's hometown of Richmond, Virginia. The card was also tied to a reward program offered by Ukrops. The one-year experiment ended in May 2008, and was followed by a national rollout of its own version of a decoupled debit card tied to its own reward program.
Read more about this topic: Decoupled Debit Card
Famous quotes containing the word history:
“In nature, all is useful, all is beautiful. It is therefore beautiful, because it is alive, moving, reproductive; it is therefore useful, because it is symmetrical and fair. Beauty will not come at the call of a legislature, nor will it repeat in England or America its history in Greece. It will come, as always, unannounced, and spring up between the feet of brave and earnest men.”
—Ralph Waldo Emerson (18031882)
“A people without history
Is not redeemed from time, for history is a pattern
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“The foregoing generations beheld God and nature face to face; we, through their eyes. Why should not we also enjoy an original relation to the universe? Why should not we have a poetry and philosophy of insight and not of tradition, and a religion by revelation to us, and not the history of theirs?”
—Ralph Waldo Emerson (18031882)