History
In May 2007, Capital One began a one year decoupled debit card experiment. This card was novel in that prior to this launch, a debit card was always tied to a traditional financial institution. Capital One's Mastercard-branded decoupled card did not require an account be opened with a retail financial institution, and was made in partnership with the Ukrops grocery chain, based in Capital One's hometown of Richmond, Virginia. The card was also tied to a reward program offered by Ukrops. The one-year experiment ended in May 2008, and was followed by a national rollout of its own version of a decoupled debit card tied to its own reward program.
Read more about this topic: Decoupled Debit Card
Famous quotes containing the word history:
“The greatest horrors in the history of mankind are not due to the ambition of the Napoleons or the vengeance of the Agamemnons, but to the doctrinaire philosophers. The theories of the sentimentalist Rousseau inspired the integrity of the passionless Robespierre. The cold-blooded calculations of Karl Marx led to the judicial and business-like operations of the Cheka.”
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