History
Debonair was founded in 1996 by Franco Mancassola and on its first day of operations offered all passengers free flights. Initial destinations from Luton were Newcastle, Copenhagen, Mönchengladbach, Munich, Barcelona and Nice. The latter two destinations were in direct competition with EasyJet. The Newcastle and Copenhagen flights were dropped, with new destinations of Rome, Paris Pontoise, Madrid and Perugia added. From the beginning, Debonair tried to be a more upmarket version of the traditional budget airlines and in 1998 introduced ABC (short for "Affordable Business Class") on some of its routes.
It floated shares on the Easdaq stock exchange in July 1997 and raised £25m. The Debonair business concept of offering budget airline travel, whilst keeping the frills (free drinks and snacks) associated with national carriers, was not a financial success. On 1 October 1999 the airline ceased operations due to financial problems.
Read more about this topic: Debonair (airline)
Famous quotes containing the word history:
“The only history is a mere question of one’s struggle inside oneself. But that is the joy of it. One need neither discover Americas nor conquer nations, and yet one has as great a work as Columbus or Alexander, to do.”
—D.H. (David Herbert)
“Hence poetry is something more philosophic and of graver import than history, since its statements are rather of the nature of universals, whereas those of history are singulars.”
—Aristotle (384–322 B.C.)
“The history of the world is the record of the weakness, frailty and death of public opinion.”
—Samuel Butler (1835–1902)