Debenhams - Products

Products

The company introduced the 'Designers at Debenhams' brand in 1993. The idea put designer names and brands at High Street prices, including Jasper Conran, John Rocha, Betty Jackson Black, Butterfly by Matthew Williamson, H! by Henry Holland, Star by Julien Macdonald, Frost French, Erickson Beamon, Eric Van Peterson, Janet Reger, Pip Hackett, Melissa Odabash, Ted Baker, St George by Duffer, Jeff Banks, and Ben de Lisi. The company also sells goods under a number of brand names that it owns.

In October 2010, Debenhams announced the launch of four new designer names to its fashion range; Jonathan Saunders, Preen, Jonathan Kelsey, and Roksanda Ilincic, who will be working with the retailer on a new concept called Edition.

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