Non-basketball Uses
The arena has also held many concerts and is used by many of the graduate and professional schools, such as the UNC School of Law, for commencement ceremonies each year, as well as the same for all undergraduates receiving degrees in December of each year. It is also the graduation site for the local high schools each June.
Advertising arrangements, such as a signage deal with Wachovia Bank (now Wells Fargo) fund the arena.
The arena has also hosted concerts from Bruce Springsteen, Grateful Dead, Bon Jovi, Guns N' Roses, Boyz II Men, and many others. On April 28, 2008, then presidential-candidate Barack Obama held a rally in the arena in anticipation of the North Carolina primary. President Obama (a Senator at the time) spoke in front of 18,000 while showing support of his surroundings in a Carolina-blue tie.
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