Deal of The Day - History

History

The deal of the day concept gained popularity with the launching of Woot.com in July 2004, although that itself was a modified version of earlier dot-com-bubble sales by sites like uBid. By late 2006, the deal of the day industry had exploded, with more than 100 deal-a-day sites in existence. In November 2008, Groupon entered the market and became the second fastest online company to reach a billion dollar valuation.

Other notable online businesses including Facebook have launched and later withdrawn their own daily deals offering websites. The rise of social networks such as Myspace and Facebook has accelerated the growth of daily deals sites with popular deals spreading virally via these online networks.

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