Release
Dead or Alive 5 was released in North America on September 25 and in the rest of the world within a week. A day 1 patch addressed numerous issues with the game, including balance tweaks to most characters and some minor improvements to the online mode. On December 1, it was announced that an "expanding patch" is planned to be released for the PlayStation 3 and Xbox 360 versions in early 2013 and also that IPL is going to hold the official Dead or Alive 5 competition in 2013. Team Ninja said the patch will aim to carefully rebalance the game: "Rather than kill personality to make everyone the same, we’ll strengthen the weak characters to make a fair fight." The team also invited customers to send constructive criticism and suggestions about balancing to them via Twitter.
The first downloadable content (DLC), Costume Packs Round 1, was released on October 2, providing new outfits for several of the characters and available for free. The first purchasable DLC, Costume Packs Round 2 (featuring costume sets "Kitty Pack", "What a Character" and "Special Set"), was released two weeks later, available either sold separately or through "Full Set" containing all three at a reduced price. It was followed by Costume Packs Round 3 (with costume sets "Gym Class", "Uniform" and "Special Set 2"), released at the end of October, and Costume Packs Round 4 (with costume sets "Angels", "Devils" and "DOATEC Divas", some of them previously made available as preorder bonuses for the disc version) and Player's Swimwear Pack (also with three sub-packs and previously included in the Collector's Edition), released in mid-November, all of them also with a price discount for choosing a "Full Set" version. Two more costume packs were announced to follow up later in 2012 (in late November and December). A "Cross Play Pack" of Dead or Alive 5, featuring both the Vita and PlayStation 3 versions, will be released in March 2013.
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—Calvin Coolidge (1872–1933)