Promotion and Merchandise
A game demo of Dead or Alive 5 was released with Ninja Gaiden 3 in March 2012, featuring four playable characters. The Xbox 360 version of the demo allows the use of Hayabusa and Hitomi, while the PlayStation 3 version makes Hayate and Ayane playable. The collector's edition of Ninja Gaiden 3 makes all four characters playable.
Tecmo Koei collaborated with several retail outlets on pre-order bonuses available through several store chains throughout the world. Bonuses included in-game bunny-style swimsuits for Kasumi, Leifang and Hitomi from GameStop, the in-game "DOA Devils" black swimsuits for Christie, Tina and Ayane from Amazon, and a Kasumi-themed iPhone 4 case from ShopTo. The Dead or Alive 5 Collectors Edition, available from various retailers in America and Europe, includes a metal case, a hardcover art book, a soundtrack CD, a poster of the game's characters, and a "Premium Sexy Costume" for each of 12 female characters that gives one swimsuit per character.
Stand-alone merchandise for the game include an official guide by Prima Games, an arcade stick by Hori decorated with a graphic of Ayane and Kasumi (with versions for both the PlayStation 3 and the Xbox 360), and a clothing line by Tecmo Koei and Insert Coin (including a hoodie based on one of Hitomi's costumes in the game). Other, later released merchandise included 3D mousepads featuring Ayane, Hitomi or Kasumi, and body pillow cases featuring Ayane, Kasumi, Hitomi, Kokoro or Leifang.
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Famous quotes containing the word promotion:
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