1940
In the late 1940s, the company took steps to expand into North America, where a partnership with two film editors from Paramount Pictures named Corelli and Jacobs laid the foundations for a new venture in The States. The proliferation of television sets during the fifties also added a whole new market for De Wolfe’s music and with it a unique piece of TV history. The company provided the music for the U.K.’s first ever television commercial, a minute long advertisement for Gibbs Toothpaste in September 1955. Since then many advertising commercials and campaigns have been broadcast featuring either De Wolfe library tracks or specially composed pieces. These vary from the famous British Airways ‘World’s Favourite Airline’ and Audi Quattro ads of the eighties, to recent commercials for Lucozade, Adidas, Chrysler and the Britannia Building Society. Meanwhile, a quite different type of information was also flourishing in the UK. Out of the 1940s and into the 1950s music was provided and scored for a number of training films. Clients included The Ministry of Information, National Coal Board, British Rail and the Armed Forces; while topics covered everything from road safety to what to do in the event of a nuclear attack.
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